Tuesday, May 8, 2007

Cocaine drink is pulled from shelves

Cocaine drink is pulled from shelves



NEW HAVEN, Conn. - An energy drink called Cocaine has been pulled from stores nationwide amid concerns about its name, the company that produces it said Monday.

Clegg Ivey, a partner in Redux Beverages LLC of Las Vegas, said the company plans to sell the drink under a new name for now.

The Food and Drug Administration issued a warning letter last month that said Redux was illegally marketing the drink as a street drug alternative and a dietary supplement. May 4 was the deadline for the company to respond.

The FDA cited as evidence the drink's labeling and Web site, which included the statements "Speed in a Can," "Liquid Cocaine" and "Cocaine Ñ Instant Rush." The company says Cocaine contains no drugs and is marketed as an energy drink. It has been sold since last August in at least a dozen states.

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