Hooters growing in China, sources say
Florida-born restaurant chain, notable for its wings and waitresses, to open two new locations that will target ex-pats and businessmen.
HANGZHOU, China -- Restaurant chain Hooters Inc., famous for its spicy chicken wings and waitresses in skimpy orange runner shorts, will expand in China by opening two restaurants, sources familiar with the matter said Friday.
Hooters, which targets mostly male customers and calls its female waitresses 'Hooters Girls,' opened its first branch in China three years ago in Shanghai.
Hooters plans to open two new outlets - one in Beijing and one in the eastern historical city of Suzhou - before the end of the year to attract businessmen and expatriates, entertainment industry sources told Reuters.
They added Hooters' Beijing outlet, near the Workers' Stadium, would open in the first half of this year.
"Hooters is focusing on two types of customers in China: Expatriates who are living and working in China and business travelers who go to China for a short stay," said a source close to Hooters.
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